3 Steps to Create and Launch a Successful App

There is an app for everything these days — so creating a new one can be tricky.

You either have to create something that already exists in some form but does the job better or quicker, or find a neglected niche to fill. This is a hard task, but not impossible.

Suppose you have an idea that you have been working on for some time. Now is the time to start developing it. If you sit on your plans for too long, you might end up watching someone else launch an app with your exact idea first.

We won’t go into all the fine details of the development process. Instead, this article is designed to give you an overview of app development and some of the things you need to do along the way.

1. Develop a Competitive Idea

As mentioned, it can be tricky to come up with a unique idea for an app. Instead, come up with the idea that can compete in the market.

Look at the niche you want to get into and do some research into what other apps have to offer, what they do well, where they fall short, and start to build an idea from there.

Try and fill in the blanks of what the other apps do not fulfill for the customer.

For example, if you want to create a shopping app, look at a range already on the market. If you find that a huge number of them don’t cater to the average person by only promoting huge name brands, think about how you might fill in that blank.

The same goes for creating a game-based app (arguably one of the most over-saturated markets out there). Do your market research to find out what people dislike about other games and work to avoid those pitfalls.

Once you have your idea, flesh it out by adding features or items and rewards. Once you are happy, the next step is actually developing the idea.

2. Pick Your App Development Tools

Unless you are a tech genius, you are going to need some help developing your app. Some companies offer React Native Development Services, while other companies are entirely dedicated to app software.

All the coding, the framework, the ease of use, and the user interface are things you should think about, but if you need someone to help you, hire someone.

However, if you hire a company, don’t just leave them to get on with it. Work closely with them so you all stay on the same page. Pitch ideas and see what can and can’t be done from your initial ideas – you may have to make some compromises.

3. Pitch It to an App Company

Once you have a solid foundation and a working prototype of your app, you will want to put it on the market.

Essentially, you need to do what any other company does for their product: advertise it, get some support from blogs, and most importantly, get it on App Stores. Eventually, you want to get your app featured on the Android and Apple App Stores — this is how you’ll end up getting the most downloads and sales.


This is by no means a definitive list of all the steps it takes to make an app, but it is a good start.

The biggest thing of all is to do your research, and research well.

Update your knowledge every step of the way to give yourself the best chance of success.

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