The current marketing industry always needs new trends because of the changing demands and behaviors of consumers. While working in a competitive industry, you always have to watch for tactics and strategies that will work for your business. Many companies prefer to follow the latest trends and innovations. Regardless of your approach to running a business, you need special marketing tactics to acquire leads.
Marketing tactics are deliberate actions to promote a service or product in order to gain particular advertising goals. Here are four marketing tactics for 2019 and beyond for your assistance.
1. Influencer Marketing
The new horizon of influencer marketing is evolving with time. If your business has exceptional products with contemporary features and numerous benefits, you can hire a celebrity or influential personality for your promotion. Involvement of a prominent personality can give an instant boost to public response and interaction. Fortunately, you can hire an influencer as per your budget.
A prestigious personality promoting your brand can give you a competitive edge. Influencer marketing allows you to get a high return on your investment. Nowadays, marketers are paying more attention to this tactic to stay alive in the competition.
2. Marketing Automation
Marketing automation involves software platforms that help you in automating your marketing strategies. Automation proves helpful to convert maximum leads to sales, generate extra leads and optimize return on investment. Several marketing departments automate different repetitive tasks, such as tracking interactions with websites, maintaining social media platforms, sending emails, etc. The automation technology can increase convenience in your life. Carefully select a platform for marketing automation to integrate with advertising and sales tools.
3. Voice Search Marketing
With the introduction of new opportunities, platforms, and media, marketing is becoming more analytical, authentic and responsive. Many consumers are using voice devices to order their groceries or listen to their favorite music. Voice devices are making it easy to shop online.
Formulate campaigns with the help of former purchase information so that shoppers can purchase a product with their voice. However, buyers may take time to get comfortable with voice-based ordering by name and size. Innovators like Google Home and Amazon Echo allow people to perform online searching by giving voice commands or pressing a button. Voice marketing needs a skillful fusion of prompt suggestion and responses. If you want to take advantage of this tactic, you must create an authentic voice for your brand.
4. Content Developers and Editorial Team
Your business needs engaging content to facilitate healthy conversations. For this purpose, you can invest in a content development and editorial team to produce engaging content. Nowadays, it is becoming imperative for businesses to create unique, personalized and memorable content.
Hire an experienced writer or team of writers who can creatively play with words to create a story related to your brand. A personalized case study or story can build a deep connection between your brand and customers.