There are thousands of ways to promote your brand. One of the easiest ways is by getting your brand name and logo directly in front of people with products that they use every day. This can be a pen with your law firm’s name and logo, a reusable tote bag from your restaurant, or a water bottle from your gym. The possibilities are endless.
The long and short of it is that promotional products work because they allow people to engage directly with your brand beyond the normal products and services that you provide. Someone can use a pen or water bottle in their everyday life. Reusable tote bags are becoming more and more popular at grocery stores. Promotional products get eyes on your brand every day, regardless of your advertising efforts.
Before we get into the nine best products, let’s decide what makes a good item to give away.
- Affordability: Is it cheap enough that you can afford to give it away?
- Representation: Is it an accurate representation of your brand?
- Usefulness: Will people use it again later?
- Quality: Is it a good, durable product that you want your name attached to?
Reusable Tote Bags
As mentioned before, tote bags are becoming increasingly popular at grocery stores. A quality bag will quickly become a favorite of someone who regularly uses reusable grocery bags. This means that your brand will be on full display each time this person makes a grocery shopping trip.
While not everybody uses reusable grocery bags, tote bags can be used for plenty of other occasions. A durable tote bag provides multiple uses to anybody.
Coffee accounts for more than 80% of caffeine consumed by Canadians, so it’s safe to say that a coffee mug with your logo on it will get used and used often. This and other coffee accessories are practical items that are affordable and provide an easy representation of your brand.
People typically notice what others are wearing. Whether you’re putting your brand name or a snappy image on a t-shirt, it will get worn. Free t-shirts tend to stay in the closet much longer than most people think, especially if it’s durable and comfortable. Quality union made shirts are a great choice if you’re looking for something that will last.
Stainless steel insulated water bottles are designed to keep hot drinks hot and cold drinks cold. While these might not be the most affordable option, they can definitely be one of the most practical and durable products that you can give to your customers. Whether it’s water, coffee, tea, or another beverage, someone who prefers to hydrate by drinking from a water bottle will use one just about every day.
Despite living in a digital world, manual note-taking is still a necessity. Something as small and simple as a pen is a great way to provide a promotional product to customers and remind them of a business where they had a positive experience.
With the world still in the thick of the COVID-19 pandemic, hand sanitizer is a hot commodity. Most people aren’t going to turn down a free bottle at this point. A bottle of branded hand sanitizer will get regular use throughout the course of a normal day, which means your logo is flashed in multiple locations.
Another part of pandemic life that many people have had to adjust to is working from home. Why not provide items to people that they either haven’t had to supply themselves or haven’t made an effort to replace? Supplies like a mouse pad, phone charger, or desk caddy with your logo will provide everyday usefulness.
Flash drives have been a popular piece for promotional items for a number of years. It’s something that’s small, affordable, and will get used often. Other popular tech items that will come with a larger price tag on your side include wireless phone chargers and headphones. Affordable headphones are available with earbuds, but you can take your budget as high as you’d like with products like Bose noise-canceling headphones.
You don’t have to go very big with stickers for them to be an effective promotional tool. A simple four-inch vinyl sticker doesn’t draw too much attention to itself but is still large enough to get noticed. Your logo or a fun image related to your company can be a great way to get eyes on your brand. Someone who takes a sticker off your register counter might put it on their laptop or car window, which is a subtle way to promote your business.