Buying Clothing for Children

young girl wearing a hat by the window

It’s truly amazing these days how early kids start asking for the “top-of-the-line,” “name-brand,” “gotta-have-it-because-everyone-else-does” clothing. It’s like these little ones are pulled aside in kindergarten and told by the secret clothing police that this will be the last year they can get away with wearing their big brother’s hand-me-downs and sneakers from Payless. By first grade, both boys and girls start recognizing the statement that clothing makes.

The Pressure to Conform

Is this right? Should we buy into this? Should we turn our children into clothing outcasts to prove a point? Buying clothing for children shouldn’t become a moral dilemma, but unfortunately, for many parents, it is.

Sure, I remember being fifteen, thinking that the sweater I was wearing was so completely inappropriate in the eyes of my friends that I was putting something at stake by wearing it. Fifteen. Now, kids at the ripe old age of seven understand cliques, realize that your clothes make a statement, and know that if they want to be part of a certain crowd, they better show up wearing the “right” clothes. Somehow, the simple fact that this little clothing phenomenon has trickled down the ages in the last ten years makes its ridiculousness so much clearer, so much more obvious. But what is a parent to do?

Some parents don’t have a choice. Not all parents can afford to drop $40 on a pair of jeans their child will outgrow in six months. Not all parents can afford the latest and greatest. It hurts to see your kid mistreated, left out, and not played with. It’s infuriating when it happens simply because a parent’s paycheck won’t stretch into the land of ridiculously expensive clothing.

Deciding to force a child to “stand up” and be counted, to rebel against the clothing-driven cliques and rituals, is, in the opinion of some, considered cruel. Turning your child into an outcast to exhibit your principles isn’t exactly what I would call fair. These are your principles. If you want to wear corduroy pants and a white Oxford to work, so be it. It probably works for you now that you have something other than your clothing to be judged upon. But your child didn’t make the rules of the game. His desire to fit in is only natural. As adults, we still crave that feeling of belonging, of being part of a group. The only difference is that, for the most part (although status groups and exclusions still happen in the adult world), the group we want to belong to isn’t as concerned with how much our socks cost, but what we have to offer just by being ourselves. A few crude jokes about the way you dress, and it’s usually over; the adult “in crowd” can start to look past it.

And yet, do we want to teach our children that it’s okay to conform to this opinionated way of thinking? When we drive thirty miles to the nearest “got-to-go-to” store and whip out the plastic for the “got-to-have-it” bundle of clothes that will buy him his ticket into popularity, aren’t we telling him that the game is right?

This makes the process difficult for parents. It can be very difficult to be a child, and we act as though we have forgotten. Because we have. We’ve grown into our own ability to avoid people who make us uncomfortable for being who we are, and we make friends of our own choosing, for whatever reason. Even the jungle at the water cooler is still a picnic compared to a twelve-year-old with her first zit, the maxi pad that has accidentally popped up from the corner of her unzipped purse, and the clothes that don’t fit her personality, either because the parent won’t buy them or because they have, and she’s trying too hard to fit in. It’s a terrible game, and thank God, the adults barely have to play it anymore.

What is a parent to do? Do we force the child into clothing that will automatically shun them from the “in crowd”? Do we give them the impression that it’s perfectly okay to deny yourself for who you are, as long as people like you? Some kids have successfully beaten the game, have become total and complete individuals, and have successfully crossed those magic invisible lines between cliques. Few kids are that lucky.

Compromises are not such terrible things. A few articles of that oh-so-special “in crowd” clothing that they like, followed by a wardrobe that has less meaning, can let them walk the middle line. It prevents them from having to change into someone else just to make a friend. Most importantly, talking about it often and honestly is the key to instilling in your child that the last thing they need to rely on to make friends is their outward appearance.

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